![]() ![]() You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail. The video then plays on the YouTube watch page or channel homepage. While the exact size and appearance of the ad may vary depending on where it appears, in-feed video ads always invite people to click to watch the video. In-feed video ads consist of a thumbnail image from your video with some text. ![]() Use in-feed video ads to promote video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. To start creating vertical video assets, learn more about video creation in Google Ads. Note: Vertical videos may also be served in-feed to people using desktops as your best performing assets are served based on user behavior and environment. Which campaign goal(s) do I need to select to use this ad format? With Target CPM, Target CPA, and Maximize conversions bidding, you pay based on impressions. With CPV bidding, you pay when a viewer watches 30 seconds of your video, or the entire duration of the video if it's shorter than 30 seconds, or interacts with your video, whichever comes first. Skippable in-stream ads appear on YouTube watch pages and across websites and apps running on Google video partners. After 5 seconds, the viewer has an option to skip the ad. Skippable in-stream ads play before, during, or after other videos. Use skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners. To learn how to add voice-over to video, visit Add voice-over to a Video campaign. To learn how to create videos in Google Ads, visit Create a video using Asset library. You can learn more about our policies and requirements. This article describes the benefits of video ads and compares the different video ad formats available. While video ad content must be hosted on YouTube, video ads can appear on YouTube and across websites and apps running on Google video partners (depending on your ad format and campaign settings). Yes (videos less than 10 seconds will not) No max length (less than 3 mins recommended) Raise awareness to users outside of Google when they are browsing their favorite sites Quick message that can't be skipped to raise awareness or reinforce other ads. Users can't skip so they view your whole message Shows to highly engaged users in the discovery and searching phase Users can skip so you are only charged for views In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Aside from the name change, the ad format functions the same as before. “Video discovery ads” are now known as “in-feed video ads”. ![]()
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