![]() This also marks the return of its famed Pulse! magazine, which mainly includes album reviews and artist interviews. The retailer’s new website sells a wide selection of music in the form of vinyl LPs, CDs and cassette tapes, plus a variety of Tower Records merchandise. To read more about Findify and Shopify, click here. “We look forward to working with Tower Records long into the future to help them achieve their goals and bring them continuous Return on Investment.”įor more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. We are delighted to have them with us,” he said. It is a truly global brand with a huge legacy behind it. Findify CEO welcomes music icon Tower Records to the Findify client familyĬEO of Findify, Philip Nobel, welcomed Tower Records to the Findify enterprise client family, a development which serves to further solidify Findify’s place as a leading provider of search and personalization solutions for both US-based clients as well as merchants operating on the Shopify Plus platform. It is also possible to integrate with other complementing solutions here (and, indeed, across all three Findify solutions) such as currency converters and wishlist apps – while at the same time keeping the solution running at a lightning fast pace.Ĭustom horizontal filtering options running on Tower Records’ online store as part of the Findify Smart Collections solution. It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more. So, if the algorithm learns the shopper frequently needs led lights, or has a preference for a certain colour, this is what they will see more of.įindify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules. Personalization, then, is all about the AI algorithm which analyzes the behaviour of the shopper and learns, in real time, what their preferences are – search results are ranked in order of preference. Other aspects include Natural Language Processing – the search being able to tell the difference between products and attributes.Īn effective search should also include spelling tolerance, ensuring shoppers get relevant results even if they make a typo, and a zero results workaround – ensuring relevant products come up even if the exact query searched for is not present. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user.įindify’s fast and reliable autocomplete solution in operation on Tower Records’ Shopify Plus-powered store. With the Personalized Search ecommerce tool, there are two aspects – search accuracy, and personalization.Īccuracy is about precision and recall – making the search as smart as possible so that it can return relevant results to the shopper putting in the query. How does Site Search and Personalization software improve the ecommerce experience? Today, Tower Records is transcending its historic past by creating online and physical experiences.Ĭomplementing Tower Records’ top quality service and evolution in the digital age, is leading site search and personalization solution Findify.Īll Findify solutions are now running on Tower Records’ online site, which runs on the Shopify Plus platform, improving the purchase journey by helping shoppers find their preferred items quicker and easier. ![]() Indeed, Bruce Springsteen and Dave Grohl were regular visitors, while the Hollywood store was known to open early especially for Elton John’s visits. Tower stores worldwide became famous for their extensive collections and knowledgeable audiophile staff members, and were popular hangout spots for all kinds of music lovers – even famous ones. At its peak, Tower Records boasted nearly 200 stores across 15 countries – and more than $1bn in annual sales. ![]()
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